What Makes Customers Choose Your Brand? | Lisa Curtis
Descrição
Amazon FBA can help ecommerce brands grow faster. Lisa Curtis reveals how Kuli Kuli uses Amazon selling tips, reviews, and customer data.
In this episode, Lisa Curtis and Hala discuss Amazon FBA, how to sell on Amazon, ecommerce business, entrepreneurship, Amazon seller strategy, Amazon selling tips, and product marketing. Lisa shares how Kuli Kuli built demand for moringa, scaled into Whole Foods, Walmart, and Amazon, and now uses customer reviews, Amazon Vine, Product Opportunity Explorer, Subscribe & Save, TikTok trends, and Amazon search behavior to decide what products to launch, improve, and scale.
#amazonfba #ecommercebusiness #amazonseller
In this episode, Hala and Lisa will discuss:
(00:00) Introduction
(00:57) Discovering Moringa and Founding Kuli Kuli
(04:33) Expanding From Retail Into Amazon's Store
(08:58) Creating Demand Through Customer Feedback
(10:09) Amazon AI Tools and Product Testing
(15:24) From Superfood Sourcing to Repeat Sales
(20:37) TikTok Virality and Amazon Customer Insights
(25:04) Crowdfunding and Ten Years to Profitability
(30:55) Kuli Kuli's Mission and Retail Breakthrough
(36:32) Amazon Fulfillment and Inventory Management
(38:48) Amazon Seller Assistant and Founder Advice
Lisa Curtis is the founder and CEO of Kuli Kuli Foods, a Certified B Corporation specializing in sustainably sourced superfoods like moringa and baobab. She founded the company in 2014 after serving in the Peace Corps in Niger and has grown it into a brand sold in 11,000 retail locations nationwide and in Amazon's store. Before founding Kuli Kuli, Lisa drafted political briefings at the White House under President Obama and served as a United Nations Environment Programme Youth Advisor. She has been recognized on Forbes' 30 Under 30 and Inc.'s Top 100 Female Founders lists.
Sponsored By:
This episode is sponsored by Amazon and recorded at Amazon Accelerate 2026, Amazon's annual seller conference. More than 60% of sales in Amazon's store come from independent sellers, most of which are small and medium-sized businesses. Amazon provides tools and services to help these entrepreneurs grow their businesses. To learn more about how Amazon is helping independent sellers succeed, visit https://sellingpartners.aboutamazon.com.
Shopify - Start your $1/month trial at http://Shopify.com/profiting.
MOD - Connect with licensed medical providers for modafinil to support sustained energy, focus, and alertness. Visit http://MOD.com for a free consultation and get 10% off your first order plus free shipping with code PROFITING. See the website for important safety information.
HeyGen - Create AI avatar videos without constantly being behind the camera. Get your first three videos free at http://HeyGen.com/profiting.
Resources Mentioned:
Lisa’s Company, Kuli Kuli Foods: https://www.kulikulifoods.com/?srsltid=AU7gw4VEXg4vpBLlO96hkXtJQZO5lE8yVxjJlyUqMsuHGcgWZCBcTCpv
Lisa’s Amazon Storefront: https://bit.ly/LC-Storefront
Lisa’s Website: http://www.lisamariecurtis.com
Amazon's Seller Tools: https://sellingpartners.aboutamazon.com
✨Active Deals✨ - https://youngandprofiting.com/deals
🌐 Key YAP Links 🌐
LinkedIn Creator Club - http://Skool.com/linkedin-creator-club
Reviews - https://ratethispodcast.com/yap
Youtube - https://youtube.com/c/YoungandProfiting
LinkedIn - https://linkedin.com/in/htaha/
Instagram - https://instagram.com/yapwithhala/
Social + Podcast Services: https://yapmedia.com
Transcripts - https://youngandprofiting.com/episodes-new
🌟🌟🌟🌟🌟🌟
Young and Profiting with Hala Taha is the must-listen podcast for anyone who is hardcore into entrepreneurship. Hosted by Hala Taha, a self-made entrepreneur and marketing expert, this top-ranked show features mini-masterclasses with business icons and entrepreneurs like GaryVee, Alex Hormozi, Mel Robbins, Tom Bilyeu and Codie Sanchez.
Listen to YAP to profit in all aspects of life - from boosting sales and beating algorithms, to brain hacks and biohacking. Whether you’re launching a startup, scaling your business or simply wanting to expand your sales and marketing skills, each episode delivers actionable advice that WILL help you profit in life. If you want the motivation to level up your entrepreneurship game and work hard - while still prioritizing your mental and physical health - then Listen, Learn and Profit with Young and Profiting Podcast!
Make sure to hit the ‘subscribe’ button, and don’t forget to click the bell icon.
➡️ YouTube: https://youngandprofiting.co/yap-youtube
For sponsorship inquiries, please contact [email protected]
Enjoy the show!
In this episode, Lisa Curtis and Hala discuss Amazon FBA, how to sell on Amazon, ecommerce business, entrepreneurship, Amazon seller strategy, Amazon selling tips, and product marketing. Lisa shares how Kuli Kuli built demand for moringa, scaled into Whole Foods, Walmart, and Amazon, and now uses customer reviews, Amazon Vine, Product Opportunity Explorer, Subscribe & Save, TikTok trends, and Amazon search behavior to decide what products to launch, improve, and scale.
#amazonfba #ecommercebusiness #amazonseller
In this episode, Hala and Lisa will discuss:
(00:00) Introduction
(00:57) Discovering Moringa and Founding Kuli Kuli
(04:33) Expanding From Retail Into Amazon's Store
(08:58) Creating Demand Through Customer Feedback
(10:09) Amazon AI Tools and Product Testing
(15:24) From Superfood Sourcing to Repeat Sales
(20:37) TikTok Virality and Amazon Customer Insights
(25:04) Crowdfunding and Ten Years to Profitability
(30:55) Kuli Kuli's Mission and Retail Breakthrough
(36:32) Amazon Fulfillment and Inventory Management
(38:48) Amazon Seller Assistant and Founder Advice
Lisa Curtis is the founder and CEO of Kuli Kuli Foods, a Certified B Corporation specializing in sustainably sourced superfoods like moringa and baobab. She founded the company in 2014 after serving in the Peace Corps in Niger and has grown it into a brand sold in 11,000 retail locations nationwide and in Amazon's store. Before founding Kuli Kuli, Lisa drafted political briefings at the White House under President Obama and served as a United Nations Environment Programme Youth Advisor. She has been recognized on Forbes' 30 Under 30 and Inc.'s Top 100 Female Founders lists.
Sponsored By:
This episode is sponsored by Amazon and recorded at Amazon Accelerate 2026, Amazon's annual seller conference. More than 60% of sales in Amazon's store come from independent sellers, most of which are small and medium-sized businesses. Amazon provides tools and services to help these entrepreneurs grow their businesses. To learn more about how Amazon is helping independent sellers succeed, visit https://sellingpartners.aboutamazon.com.
Shopify - Start your $1/month trial at http://Shopify.com/profiting.
MOD - Connect with licensed medical providers for modafinil to support sustained energy, focus, and alertness. Visit http://MOD.com for a free consultation and get 10% off your first order plus free shipping with code PROFITING. See the website for important safety information.
HeyGen - Create AI avatar videos without constantly being behind the camera. Get your first three videos free at http://HeyGen.com/profiting.
Resources Mentioned:
Lisa’s Company, Kuli Kuli Foods: https://www.kulikulifoods.com/?srsltid=AU7gw4VEXg4vpBLlO96hkXtJQZO5lE8yVxjJlyUqMsuHGcgWZCBcTCpv
Lisa’s Amazon Storefront: https://bit.ly/LC-Storefront
Lisa’s Website: http://www.lisamariecurtis.com
Amazon's Seller Tools: https://sellingpartners.aboutamazon.com
✨Active Deals✨ - https://youngandprofiting.com/deals
🌐 Key YAP Links 🌐
LinkedIn Creator Club - http://Skool.com/linkedin-creator-club
Reviews - https://ratethispodcast.com/yap
Youtube - https://youtube.com/c/YoungandProfiting
LinkedIn - https://linkedin.com/in/htaha/
Instagram - https://instagram.com/yapwithhala/
Social + Podcast Services: https://yapmedia.com
Transcripts - https://youngandprofiting.com/episodes-new
🌟🌟🌟🌟🌟🌟
Young and Profiting with Hala Taha is the must-listen podcast for anyone who is hardcore into entrepreneurship. Hosted by Hala Taha, a self-made entrepreneur and marketing expert, this top-ranked show features mini-masterclasses with business icons and entrepreneurs like GaryVee, Alex Hormozi, Mel Robbins, Tom Bilyeu and Codie Sanchez.
Listen to YAP to profit in all aspects of life - from boosting sales and beating algorithms, to brain hacks and biohacking. Whether you’re launching a startup, scaling your business or simply wanting to expand your sales and marketing skills, each episode delivers actionable advice that WILL help you profit in life. If you want the motivation to level up your entrepreneurship game and work hard - while still prioritizing your mental and physical health - then Listen, Learn and Profit with Young and Profiting Podcast!
Make sure to hit the ‘subscribe’ button, and don’t forget to click the bell icon.
➡️ YouTube: https://youngandprofiting.co/yap-youtube
For sponsorship inquiries, please contact [email protected]
Enjoy the show!
Palavra-chave: fotos de mocambique
Comentários da comunidade
@Anubis-k2r YouTube · 22/10/2026 · 👍 1
İI’ll definitely watch it! 🙏
@JasonMickool YouTube · 23/10/2026
No market, no mission is the whole episode. People don’t buy what you stand for, they buy what it does for them. The mission is what keeps you going, it isn’t what sells.